Custom underwear for a global audience 

#MyCalvins custom is now available in 9 locations, 8 languages, and 7 currencies

Company

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.


Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $9 billion in 2017 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

Goals

Calvin Klein was looking to unify an online personalization experience with a single SaaS solution that could also 
support a global program with regional requirements.  CK needed to be able to self manage their programs and expand their offering within Calvin Klein and multiple PVH brands

Solution

Fluid Configure worked with Calvin Klein to design a configurator for their underwear that would be scalable to other regions.

Configure designed and implemented a flexible underwear configurator that is scalable to other regions, flexible in design and functionality and can be self-managed by each region. The program is flexible enough that products and updates can be leveraged from the US to create regional unique offerings while still maintaining a consistent experience and brand integrity.

Results

The configurator was built for 4 products to start. 
Users are able to completely customized underwear from colors, waistbands, text styling, predefined brand to phrases & patches
The #MyCalvins custom program is now available in 8 languages and 7 currencies and live in 9 locations including North America, Europe, Asia, and Australia

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We're Global! 

Oakland, US
New York, US
London, UK
Medellín, COL
Kiev, UA