MyHydro customers

can create perfectly unique water bottles 

A story on customer engagement and revenue growth

Company

Hydro Flask is the award-winning leader in high-performance insulated products ranging from beverage and food flasks to the new Unbound Series Soft Coolers. Inspiring an active and joyful life on the go, Hydro Flask innovations showcase TempShield double-wall vacuum insulation to lock in temperature, 18/8 stainless steel ensuring pure taste and durable, ergonomic design for the ultimate trusted sidekick.

Goals

Hydro Flask was looking to create a personalized experience for their flask bottle customers. They wanted something that would enhance their shopping experience, increase sales for their bottles and create greater engagement with their customers. 

Solution

Hydro Flask was looking to create a personalized experience for their flask bottle customers in order to enhance their shopping experience and increase sales for their bottles.

Solution

Hydroflask worked with Fluid Configure to create My Hydro which is a separate landing page from the regular Hydroflask website. Inside My Hydro, customers have a big variety of options to build their own water bottles and give them their personal touch. 
Hydroflask customers can completely customize their bottles the way they want, including bottle type, bottle size, various colors for the bottle, cap, and rims. 
 

Results

When My Hydro program was launched in 2016, the site-wide revenue grew by 50% year-over-year and customers were more engaged by being able to create unique personalized water bottles.  
20% of the traffic that reaches hydroflask.com also reaches My Hydro. 

See it yourself in action at: https://myhydro.hydroflask.com/

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